The Oxford Hotel, Denver

Responsibilities

Managed operations for guest satisfaction and profitabilty.

Impact Made

  • Consistently led occupancy index within competitive set.
  • Raised guest satisfactions scores 10 points.

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Loews Denver Hotel

Responsibilities

Responsible for key drivers inlcuding short and long range strategic planning, qualityguest service, guest and associate satisfaction, profitablity, product qualty and band standards.

Impact Made

  • Exceed yearly revenue budget in ten months.
  • Restructed and directed sales efforts resulting in a 21% increase in group room nights and overall increase in ADR of $13.04

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ResortQuest International

Responsibilities & Impact Made

  • Increased revenues by 7%.
  • Negotiated cooperative advertising contracts that resulted in 29% increase in specific market segment.
  • Launched public relation’s campaign that resulted in eleven million PR mentions.
  • Restructured sales and marketing field personnel resulting in 13.28% savings in labor expense.

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Colorado Mountain College, Timberline Campus

Responsibilities

Collect and analyze city, county, state and industry data to determine the optimum size of facility space and provide sales projection.

Impact Made

  • Information coming soon…

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Radisson SAS Hotels & Resorts Brussels, Belgium

Responsibilities

Operations of 21 properties

Impact Made

  • In 1998, my managed hotels achieved the highest RevPAR growth while exceeding GOP targets of all regions.
  • Created and implemented Super User program in 6 countries for improving the central reservation system delivery and revenue management.
  • Oversaw the sales and marketing internet strategy for the Radisson SAS brand, 1997.
  • Created 1998 system-wide, property-level, sales incentive plans.

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Radisson SAS Hotels & Resorts Brussels, Belgium

Responsibilities

Responsible for the revenue maximization of over 100 hotels totaling well over $600 mil.

Impact Made

  • Focused on developing new and existing distribution channels, via Global Distribution Systems, electronic & on-line booking vehicles, Radisson Web Site and new E-commerce opportunities.
  • Improved forecasting accuracy by 21% and reduced Usable Denied Revenue by 20%.
  • Responsible for Revenue Management implementation and training, both electronic and manual.
  • Developed and implemented company pricing and business mix strategies throughout Europe and the Radisson SAS brand.
  • Established Regional Revenue Managers with regional responsibility & reporting network and provided clear incentive targets.

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Hilton International Miami, Fl

Responsibilities

Responsible for the revenue maximization of hotels throughout Canada, South America, and the Caribbean

Impact Made

  • Focused on improving a strong common platform & developing sales strategies, while recognizing unique cultural differences.
  • Improved relationships with Regional VP’s of Operations, while increasing the cross selling in a diverse sales operation.
  • Responsible for the improvement of industry wide relationships with suppliers and customers, to continually improve on a disproportionate amount of market share.
  • Developed and implemented company pricing and business mix strategies throughout the 3 geographic regions.
  • Improved the efficiency of regional responsibilities, reporting networks, and providing clear incentive targets.

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Intrawest Destination Resorts Golden, CO

Responsibilities

Responsible for Sales and Revenue Management of the lodging division of Intrawest

Impact Made

  • Responsible for $526 mil in revenue and $130 mil in EBITDA, or a 20% growth in total revenue. Strengthened strategic sales partnerships, and drove resort sales activity by setting strategic sales targets.
  • Out-performed the standard industry benchmark, Revenue Per Available Room (RevPAR), with growth of 6% during the post 9-11, SARS and Iraq war period. This was accomplished while Intrawest’s supply grew by 20%.
  • Rewrote and personally delivered the Intrawest branded sales school. Trained the majority of sales staff brand wide, improved attendee evaluation by 41% from previous program. Tracked sales staff effectiveness, versus non-trained sales staff, for an average sales improvement of 27% per sales person.
  • Revamped national sales force, reducing cost of sales by 64% and increasing revenues by 164%. Developed branded sales approach.
  • Developed sales key account program, and introduced brand wide private label websites for key accounts.
  • Introduced automated web based revenue management, standardized forecasting across the brand, improved GDS/Lexington connectivity contributions by 26%, introduced high demand incentive program, conducted ongoing Webex revenue management training for both Directors of Revenue Management and Resort Chiefs, improved Call Center call quality score by 19%, introduced both Sales and Revenue Management audits.
  • Created new resort sales planning template and introduced annual sales plan reviews.
  • Introduced sales recognition awards, introduced monthly sales tracking reporting, improved resort sales staff effectiveness by 28% (via sales progress report), introduced regional sales meetings, created branded cross selling in-room collateral, created E-mail campaigns for meeting planners and TAs, started online meeting planning RFP and website.

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Destination Hotels & Resorts – Englewood, CO

Responsibilities & Impact Made

  • Retained to create a Condo-Rental Management brand strategy to include development, operations, sales, revenue management, loyalty, and owners program.
  • Standardized Homeowner Contracts and Homeowner Association Contracts.
  • Created a new concept for an Owners Club for loyalty, retention and new development.
  • Created 5 year business pro forma.
  • Focused on accounting and PMS alignment.
  • Created a new business development presentation.

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ResortQuest International

Responsibilities

Responsible for over $60 million in gross lodging sales. Managed high-level team that included Regional Director of Planning and Finance, Regional Director Sales & Marketing, RD Revenue Management, RD Human Resources, 7 GM’s and two Real Estate Companies.

Impact Made

  • Improved territory EBITDA by 180%, $1.1 million to over $3.1 million in one year.
  • Via restructuring sales and marketing, improved efficiency of sales cost by 200k.
  • Improved forecasting of Revenue and EBITDA from swings upto 20%, down to an average of 5%.
  • Turned around one resort from loss of 1.5 million in EBITDA to a profit of 100k in one year.
  • Responsible for the resort with the highest service scores in the company

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